The Buffalo AKG Art Museum, formerly the Albright-Knox Art Gallery, opened to the public in June 2023, after being closed for nearly four years for a development and expansion project. Just down the road in Utica, the Munson-Williams-Proctor Arts Institute worked concurrently on a new Campus Master Plan and a new brand, resulting in what is now the new Munson. This webinar will offer practical information about the process of remaking museums, from a sharpened focus on community to a new name, a new graphic identity, and a new campus. Find out how the Buffalo AKG Art Museum and the Munson Museum of Art (re)introduced their new identities to their staff, their city, and the world, along with tales of what was learned in the process.

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.