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Online Programs: Marketing and Public Relations

Adopting Interactive Marketing and Social Media Strategies for Museums

Part 1: Audience Relationship and Web Ecosystems
Part 2: Tools, Planning and Buy-In

Leading experts in social network communication, 2.0 media, technology and public relations address a broad exploration of Web ecosystems, communication channel relationships, matching technology with audience, PR and journalism 2.0 and creating a strategic communications plan.

Attracting the Tourist Audience: Local, Regional, Global

This webinar highlights current trends of various tourist segments, tips on how to partner with local and regional organizations—e.g. tourism bureaus, destination management companies, etc.—in attracting tourists, plus resources and strategies for creating meaningful experiences that not only meet tourists’ needs, but also support your organization’s audience engagement goals.

Building Audience Engagement and Public Awareness through Crowdfunding

In May 2013, the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more than $170,000 for the exhibition “Yoga: The Art of Transformation.” Its success depended on much more than fundraising tactics, and involved marketing, branding, messaging across multiple platforms, planting word-of-mouth promotion, and special events. The team behind the campaign discuss what worked—and what other organizations can learn from the experience.

Excellence in Exhibition Label Writing

If you are learning how to write exhibition labels or want to reinvigorate your current label writing, this program will guide you in finding approaches to sharing information and telling compelling stories that can help audiences make meaning of their museum experiences. Judges from past AAM Excellence in Exhibition Label Writing Competitions share insights about the variety of label writing styles that help people to connect with ideas.

How to Make Your Website More Inclusive to All Audiences

In this survey webcast, presenters will provide a general overview of accessible website design for audiences of different functional abilities. A panel of experts focuses on standards and best practices, graphic design aspects, institution-wide engagement, user testing, and regulatory and legal issues related to websites as public accommodation.

Making Every Dollar Count: Communications in Economically Challenging Times

(Part of series, Straight Talk: Museums Rising to the Financial Challenge)

Join experienced PR and marketing colleagues in exploring the critical importance of strategies for communicating with your internal and external stakeholders, including information flow across the organization, cost-effective marketing tools, creative promotional partnerships and communicating mission and institutional values to your members and community.

Magnetic Museums Part 1: What Makes a Museum Magnetic?

(Part 1 of 4-part Magnetic Series)

This webcast provides a practical overview of the science of magnetism, the art of engagement and the six practices of magnetic museums: building core alignment, embracing 360 engagement, empowering others, widening the circle and inviting the outside in, becoming essential and building trust through high performance.

Magnetic Museums Part 2: Building Core Alignment, Empowering Others

(Part 2 of 4-Part Magnetic Series)

Magnetism starts at the core when strong alignment is created within the professional staff and board around a shared vision, mission or compelling set of long-term goals. These museums are motivated by a “people-first, service-first” philosophy that seeks to meet needs, develop leadership and activate the potential of others within their ranks. This webcast examines the ways in which magnetic museums enlist others in helping to make the institutional vision a reality, resulting in a clear sense of direction and genuine partnership toward a common goal.

Magnetic Museums Part 3: Embracing 360 Engagement, Widening the Circle

(Part 3 of 4-Part Magnetic Series)

In this webcast, we map the ways in which magnetic museums connect people to each other around ideas, issues and experiences while providing opportunities to participate and contribute, advance institutional missions and strengthen the social fabric within their communities.

Magnetic Museums Part 4: Building Trust through High Performance, Becoming Essential

(Part 4 of 4-Part Magnetic Series)

Magnetic museums overcome a central challenge facing museums today – how to become essential – by increasing their relevance, responsiveness and pertinence to daily life in their communities. At the same time, they also are high-performance organizations that build trust over time by consistently delivering superior results. This webcast identifies the ways in which magnetic museums rely on data-driven decision making to produce quality programs and experiences that serve their communities.

Planning for Crisis Communications

This webinar offers practical tips and case studies on how to better prepare and manage strategic crisis communication plans, develop crisis communication systems and tools in advance, respond effectively in crisis situations and reestablish or rebuild your institution’s post-crisis reputation.

Takin’ it to the Streets: Successful Models for Museum Outreach

In TrendsWatch 2012, the Center for the Future of Museums identified “Takin’ It to the Streets” as one of six emerging trends of meaningful encounters taking place beyond the walls of museums. This webinar explores compelling examples of such programs and initiatives, including the Charm Bracelet Project and Buhl Community Park, Children’s Museum of Pittsburgh; Autry Classroom Curators, Autry National Center of the American West, Los Angeles; and Inside/Out, Detroit Institute of Arts.

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