Marketing and Public Relations Resources
The Alliance shares standards on Public Trust and Accountability.
This section has information about CAN-SPAM, do-not-call registries, fax advertising, freedom of information, mail order marketing, marketing & selling on the Internet, privacy, sign protection & regulation, and sweepstake promotions.
Marketing and Communications Planning
This section offers resources on attendance, methods & sources for primary & secondary market research, market segments, marketing concepts, marketing plans, public relations plans and promotional campaigns.
- Crisis Communications
- Marketing and Communications Planning
- Market Research
- Market Segments
- Positioning and Branding
This section addresses advertising, Internet promotion, printed materials, signage, and tourism.
This section has resources on community relations, crisis communication, media relations, and visitor services.
This section offers resources on writing and institutional style guides.