Marketing and Public Relations Resources
The Alliance shares standards on Public Trust and Accountability.
This section has information about CAN-SPAM, do-not-call registries, fax advertising, freedom of information, mail order marketing, marketing & selling on the Internet, privacy, sign protection & regulation, and sweepstake promotions.
Marketing and Communications Planning
This section offers resources on attendance, methods & sources for primary & secondary market research, market segments, marketing concepts, marketing plans, public relations plans and promotional campaigns.
- Crisis Communications
- Marketing and Communications Planning
- Market Research
- Market Segments
- Positioning and Branding
This section addresses advertising, Internet promotion, printed materials, signage, and tourism.
- Marketing Strategies
- Online Promotion
- Printed Materials
- Social Media and Online Communications
This section has resources on community relations, crisis communication, media relations, and visitor services.
This section offers resources on writing and institutional style guides.