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Marketing and Public Relations Resources


The Alliance shares standards on Public Trust and Accountability.

Legal Issues

This section has information about CAN-SPAM, do-not-call registries, fax advertising, freedom of information, mail order marketing, marketing & selling on the Internet, privacy, sign protection & regulation, and sweepstake promotions.

Marketing and Communications Planning

This section offers resources on attendance, methods & sources for primary & secondary market research, market segments, marketing concepts, marketing plans, public relations plans and promotional campaigns.

Marketing Strategies

This section addresses advertising, Internet promotion, printed materials, signage, and tourism.

Public Relations

This section has resources on community relations, crisis communication, media relations, and visitor services.

Recorded Webinars

The Alliance provides over 70 recorded webinars covering a range of topics including on marketing and public relations practices. Purchase of each recorded webinar includes access to the archived recording and presentation materials.

Writing Tools

This section offers resources on writing and institutional style guides.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum Magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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