Marketing and Public Relations Resources

Standards

The Alliance shares standards on Public Trust and Accountability.

Legal Issues

This section has information about CAN-SPAM, do-not-call registries, fax advertising, freedom of information, mail order marketing, marketing & selling on the Internet, privacy, sign protection & regulation, and sweepstake promotions.

Marketing and Communications Planning

This section offers resources on attendance, methods & sources for primary & secondary market research, market segments, marketing concepts, marketing plans, public relations plans and promotional campaigns.

• Attendance
• Crisis Communications
• Market Research
• Market Segments
• Positioning and Branding

Marketing Strategies

This section addresses advertising, Internet promotion, printed materials, signage, and tourism.

• Advertising
• Email
• Internet Promotion
• Printed Materials
• Social Media and Online Communications
• Tourism

Public Relations

This section has resources on community relations, crisis communication, media relations, and visitor services.

• Government Relations
• Lobbying
• Media Relations
• Visitor Services

Writing Tools

This section offers resources on writing and institutional style guides.

• Institutional Style Guides