Marketing and Public Relations Resources
Standards
The Alliance shares standards on Public Trust and Accountability.
Legal Issues
This section has information about CAN-SPAM, do-not-call registries, fax advertising, freedom of information, mail order marketing, marketing & selling on the Internet, privacy, sign protection & regulation, and sweepstake promotions.
Marketing and Communications Planning
This section offers resources on attendance, methods & sources for primary & secondary market research, market segments, marketing concepts, marketing plans, public relations plans and promotional campaigns.
Marketing Strategies
This section addresses advertising, Internet promotion, printed materials, signage, and tourism.
Public Relations
This section has resources on community relations, crisis communication, media relations, and visitor services.
Recorded Webinars
The Alliance provides over 70 recorded webinars covering a range of topics including on marketing and public relations practices. Purchase of each recorded webinar includes access to the archived recording and presentation materials.
Writing Tools
This section offers resources on writing and institutional style guides.