The Alliance has compiled this set of attendance resources from amongst its own offerings as well as those throughout the nonprofit and museum sector.
Drawing on ideas and examples from a variety of institutions—from both inside and outside the museum field—experts from AAM’s PR and Marketing Professional Network (PRAM), offer a fast-paced review of some of today’s most interesting ideas concerning audience engagement. (PDF, 70 pages).
The Art Newspaper conducts an annual survey of attendance at temporary exhibitions at art museums worldwide.
This report, produced jointly by TEA and AECOM, provides figures and analysis of the performance of theme/amusement parks as well as museums worldwide.