Legal Issues (Marketing and Public Relations)
The Alliance has compiled this set of legal issues resources from throughout the nonprofit and museum sector.
The Federal Trade Commission (FTC) answers FAQs about its advertising rules. Topics include truth-in-advertising, contests and sweepstakes, the Telemarketing Sales Rule, marketing and selling on the Internet, mail order marketing, advertising aimed at children, and consumer privacy online. The site offers assistance with compliance and has links to the full text of the rules.
The National Association of Attorneys General maintains contact information for the attorney general in each state. Museums interested in raffles and sweepstake-type promotions should check with the attorney general’s office in each state in which they plan to advertise for laws concerning disclosure and licensing.
TheFederal Trade Commission CAN-SPAM Act Compliance Guide is an anti-spam law affecting all commercial/promotional emails.
The College Art Association produced this set of best practices for applying fair use from extensive research in the visual arts community.
The Association of Art Museum Directors (AAMD) provides guidelines for navigating principles of fair use when using or providing copyrighted materials.
The World Intellectual Property Organization offers a guide to museums on managing their intellectual property and considering business applications for it.
The Federal Trade Commission has information about the National Do Not Call Registry.