Legal Issues (Marketing and Public Relations)

Fax Advertising

Federal Communications Commission

The Federal Communications Commission (FCC) has issued the final rule implementing the “junk fax” law. It codifies the established business relationship (EBR) exemption and details the opt-out requirements.

Telephone Consumer Protection Act 47 U.S.C. § 227

Federal Register

The Federal Register has the full text of the final rule implementing the “junk fax” law (PDF).

Advertising FAQ’s: A Guide for Small Business

Federal Trade Commission

The Federal Trade Commission (FTC) answers FAQs about its advertising rules. Topics include truth-in-advertising, contests and sweepstakes, the Telemarketing Sales Rule, marketing and selling on the Internet, mail order marketing, advertising aimed at children, and consumer privacy online. The site offers assistance with compliance and has links to the full text of the rules.

CAN-SPAM Act: A Compliance Guide for Business

Federal Trade Commission

The Federal Trade Commission has information about the CAN-SPAM Act.

National Do Not Call Registry

Federal Trade Commission

The Federal Trade Commission has information about the National Do Not Call Registry.

Trademark Checklist

International Trademark Association
The International Trademark Association has a trademark checklist with listings for nearly 3,000 U.S. registered trademarks and service marks with their generic terms as well as proper capitalization and punctuation.

The Attorneys General

National Association of Attorneys General

The National Association of Attorneys General maintains contact information for the attorney general in each state. Museums interested in raffles and sweepstake-type promotions should check with the attorney general’s office in each state in which they plan to advertise for laws concerning disclosure and licensing.

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