Marketing and Communications Planning
American Alliance of Museums
AAM provides Tier 3 museum members with sample marketing & communications plans, and style guides.
Business Owner’s Toolkit provides resources on building a successful marketing plan.
Business Owner’s Toolkit shares guidance on integrating marketing into overall business planning.
Nonprofit Marketing Guide
Nonprofit Marketing Guide shares trends on nonprofit communications that offers metrics and trends on communications tools, marketing plans, social media, email and direct mail.
Spitfire Strategies shares a guide on planning for a campaign–whether it be policy, issue or education campaigns. This tool can be useful for marketing planning (PDF, 44 pages).
Texas Commission on the Arts
The Texas Commission on the Arts shares a marketing toolkit that may be useful to small museums. It has guidelines for creating a media plan, an overview of different vehicles for getting the word out, tricks of the trade, tips for conducting market research and developing a media list, information, and samples (such as ads, fact sheets, press releases, and group sales documents).
U.S. Small Business Administration
The U.S. Small Business Administration discusses the purpose of a marketing plan, provides an outline, and details the components.