Marketing and Public Relations Resources

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Marketing Strategies

13 Ways of Looking at an Admissions Desk

American Alliance of Museums

Museum magazine explores new admission models to attract audiences, including offering discounts to people who buy online, establishing referral reward and pay-it-forward programs, and a free for locals, fee for out-of-towner model.

What to Know Before Advertising Accessibility

Association of Science-Technology Centers

Association of Science-Technology Centers (ASTC) offers resources to help museums market their accessibility. The first is a chapter from ASTC’s comprehensive guide on accessible practices. It has information about appropriate language, printed materials, and access guides. It also includes accessibility symbols that can be incorporated into marketing materials.

Online Directory

Transportation Research Board

The Transportation Research Board maintains links to each state’s department of transportation. Museums can browse the TRB’s online directory and TRB lists to contact their state’s department for eligibility criteria and fees for directional signage along the state’s highways.

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