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Marketing Strategies

The Alliance has compiled this set of marketing strategy resources from amongst its own offerings as well as those throughout the nonprofit and museum sector.

Alliance Resources

13 Ways of Looking at an Admissions Desk

This Museum magazine article explores new admission models to attract audiences, including offering discounts to people who buy online, establishing referral reward and pay-it-forward programs, and a free for locals, fee for out-of-towner model.

Other Resources

Museum Marketing: Top Trends And Strategies for Success

In light of falling attendance patterns, CrowdRiff analyzes what standout marketing strategies have in common.

Online Directory

The Transportation Research Board maintains links to each state’s department of transportation. Museums can browse the TRB’s online directory and TRB lists to contact their state’s department for eligibility criteria and fees for directional signage along the state’s highways.

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