Marketing and Public Relations Resources

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Media Relations

The Alliance has compiled this set of media relations resources from throughout the nonprofit and museum sector.

Increasing Visibility and Awareness

Americans for the Arts offers an article in their Rapid Response Toolkit that touches upon increasing visibility and awareness of your institution through op-eds.

Nonprofit Media Relations 101: Resource Roundup

Nonprofit MarCommunity shares a collection of articles covering the linchpins of media relations, including media kits, media lists, press releases, events, pitching, and more.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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