Marketing and Public Relations Resources

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Online Promotion

The Alliance has compiled this set of online promotion resources from throughout the nonprofit and museum sector.

The Complete Guide to Digital Marketing for Museums

MuseumNext offers this free downloadable guide to all things digital marketing for museums. The guide covers everything from planning, setting goals and budget, to brand consistency and social media.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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