Positioning and Branding
The Alliance has compiled this set of positioning and branding resources from throughout the nonprofit and museum sector.
Creative agency, General Public, explains the basics of founding a museum brand identity.
Creative agency, General Public, provides a vast range of museum branding projects from around the world, with an analysis of how they work.
This article from MuseumNext goes through the elements and process of designing a brand identity.
Creation in Common offers an article on how to set specific goals, reaffirm core messages, develop a new tag-line, and make color changes that strengthen an organization’s identity.
The Smithsonian Institution shares its brand identity guidelines.
In this blog post from the Metropolitan Museum of Art (the Met) Emile Molin and Daniel Koppich, share the thinking behind its most recent brand identity update.