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Positioning and Branding

The Alliance has compiled this set of positioning and branding resources from throughout the nonprofit and museum sector.

8 Tips for Successful Museum Branding

Creative agency, General Public, explains the basics of founding a museum brand identity.

Brand New—Museums

Creative agency, General Public, provides a vast range of museum branding projects from around the world, with an analysis of how they work.

How to Create a Great Museum Brand Identity?

This article from MuseumNext goes through the elements and process of designing a brand identity.

Revitalizing Your Nonprofit’s Identity on a Shoe String

Creation in Common offers an article on how to set specific goals, reaffirm core messages, develop a new tag-line, and make color changes that strengthen an organization’s identity.

Smithsonian Identity Guidelines

The Smithsonian Institution shares its brand identity guidelines.

The Story behind Our Brand Identity

In this blog post from the Metropolitan Museum of Art (the Met) Emile Molin and Daniel Koppich, share the thinking behind its most recent brand identity update.

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  • Tools, reports, and templates for equipping your work in museums
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