Positioning and Branding

Design Guidelines

British Museum

The British Museum shares their design guidelines (PDF, 28 pages).

Revitalizing Your Nonprofit’s Identity on a Shoe String

Creation in Common

Creation in Common offers an article on how to set specific goals, reaffirm core messages, develop a new tag-line, and make color changes that strengthens an organization’s identity.

Marketing Kit & Style Guide

Florida Museum of Natural History

Florida Museum of Natural History shares one of their marketing kits and style guides. The document (PDF, 30 pages) provides guidance on logos, typography and the overall brand and materials for marketing, developing a press kit and education.

AAM Member-Only Content

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  • Featured articles from Museum Magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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