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Positioning and Branding

The Alliance has compiled this set of positioning and branding resources from throughout the nonprofit and museum sector.

8 Tips for Successful Museum Branding

Creative agency, General Public, explains the basics of founding a museum brand identity.

How to Create a Great Museum Brand Identity?

This article from MuseumNext goes through the elements and process of designing a brand identity.

Smithsonian Identity Guidelines

The Smithsonian Institution shares its brand identity guidelines.

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  • Tools, reports, and templates for equipping your work in museums
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