Skip to content

Positioning and Branding

The Alliance has compiled this set of positioning and branding resources from throughout the nonprofit and museum sector.

8 Tips for Successful Museum Branding

Creative agency, General Public, explains the basics of founding a museum brand identity.

How to Create a Great Museum Brand Identity?

This article from MuseumNext goes through the elements and process of designing a brand identity.

Smithsonian Identity Guidelines

The Smithsonian Institution shares its brand identity guidelines.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add to your safe sender list.