Marketing and Public Relations Resources

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Tourism

The Alliance has compiled this set of tourism resources from throughout the nonprofit and museum sector.

Arts & Economic Prosperity

Americans for the Arts shares its Arts and Economic Prosperity IV: The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences report which is the latest in a series of reports revealing the impact of America’s nonprofit arts industry on the national and local economies.

Cultural Tourism

The Texas Commission on the Arts shares a cultural tourism toolkit that may be useful to small museums. It has information on starting a cultural tourism program; steps for building a tourism message; guidelines for developing different types of tours; funding sources; and samples such as letters, a tourism assessment survey, and tourism messages.

Travel Facts and Statistics

The U.S. Travel Association conducts domestic and international travel research. Limited trends and statistics from this research are summarized on the website.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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