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For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies
The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to the idea? How can I get my colleagues on board? …
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Upcoming Events
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Small Museums, Important Collections
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Developing Cohesive Teams
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Demystifying Accreditation Webinar
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Latest Stories from AAM
Mining the 2025 Annual National Snapshot of US Museums
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Center for the Future of Museums Blog
How do doctors assess your health? Asking how you feel is important, but objective, …
2025 Annual National Snapshot of United States Museums
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Research and Reports
About the Report The 2025 Annual National Snapshot of United States Museums survey, …
National Survey Reveals Alarming Downturn: Museums Face Worst Financial Outlook Since Pandemic
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Press Release
For Immediate Release Arlington, VA–The American Alliance of Museums (AAM), the only …