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Attack of the 100-Year Old Startup
At first glance, museums and startups may not seem to have an overwhelming amount in common. The majority of museums are not-for-profit, mission-driven institutions and operate in a different realm than the high-growth (and high risk) …
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Latest Stories from AAM
Museum Visitors Are Changing. Here Are 6 Things the Data Tells Us.
Category:
Alliance Blog
What do your visitors value—and what keeps them coming back? Every year, AAM and …
Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences
Category:
Alliance Blog
For decades, the traditional museum model was simple: charge an entry fee, offer an …
Glitter and Grit: Exhibition Critique
Category:
Exhibition Journal
This critique first appeared in the journal Exhibition (Fall 2026) Vol. 45 No. 2 and is …