1770 words – American Alliance of Museums

A Snoopy license plate delivers more than mere peanuts to California museums

By Phil Kohlmetz

A special interest license plate is certainly an unconventional way to raise money for museums, and Snoopy’s path to plate-dom was certainly unconventional. But in late 2015, after nearly fifteen years of effort, California got its first …

Latest Stories from AAM

Trust and Community Responsibility, Part One: A 2025 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …

January Advocacy Alert: Last Chance to Register for Museums Advocacy Day, NEA and NEH Funding Bill Approaches the Finish Line, and more

Advocacy Alert – January 9, 2026 In this Alliance Advocacy Alert: Last Chance to …

From Numbers to Narratives: Exploring the Annual Snapshot Survey

On-Demand Programs

This year’s Snapshot Report sheds light on the challenging year the museum field …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.