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Turning Geo-Spatial Museum Data into a Soft Power Evaluation Tool
One of the best things about working for the Alliance is the chance to meet interesting people who drop by our offices to chat about their work. One recent visitor was Dr. Natalia Grincheva, a research fellow in the Research Unit of Public …
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Latest Stories from AAM
Museum Visitors Are Changing. Here Are 6 Things the Data Tells Us.
Category:
Alliance Blog
What do your visitors value—and what keeps them coming back? Every year, AAM and …
Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences
Category:
Alliance Blog
For decades, the traditional museum model was simple: charge an entry fee, offer an …
Glitter and Grit: Exhibition Critique
Category:
Exhibition Journal
This critique first appeared in the journal Exhibition (Fall 2026) Vol. 45 No. 2 and is …