annual survey of museum-goers – American Alliance of Museums

Social Experiences and Museums, Part One: A 2025 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
K-12 STEM Education, Museums, and Perceived Curricular Gaps: A 2025 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Visitation Recovery Trends from the Pandemic: A 2025 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Inclusive Content in an Uncertain Time: A 2025 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Demographics of US Museum-Goers: 2025 Update

By Jessica Strube

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Membership Motivations and Barriers: An Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2021 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Breaking Down Visitation by Museum Type: A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Hope for the Future and Museums: Community and Family—A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Hope for the Future and Museums: Enthusiasm and Resistance—A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

For many of us who work in the museum field, the idea of "hope" feels like a positive outcome of a museum visit, and thus worthy of cultivation. Fortunately, most museum-goers agree! As we saw in our introductory Data Story on hope, …
Hope for the Future and Museums: A 2024 Annual Survey of Museum-Goers Data Story

By Susie Wilkening

In the 2024 survey, we specifically considered the importance of hope in motivating museum-goers to take a more positive and proactive approach to the future. To find out what the public thinks about museums and hope, we asked a series of …