-
Visitation Recovery Trends from the Pandemic: A 2025 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Inclusive Content in an Uncertain Time: A 2025 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Demographics of US Museum-Goers: 2025 Update
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Membership Motivations and Barriers: An Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2021 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Breaking Down Visitation by Museum Type: A 2024 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Hope for the Future and Museums: Community and Family—A 2024 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Hope for the Future and Museums: Enthusiasm and Resistance—A 2024 Annual Survey of Museum-Goers Data Story
For many of us who work in the museum field, the idea of "hope" feels like a positive outcome of a museum visit, and thus worthy of cultivation. Fortunately, most museum-goers agree! As we saw in our introductory Data Story on hope, … -
Hope for the Future and Museums: A 2024 Annual Survey of Museum-Goers Data Story
In the 2024 survey, we specifically considered the importance of hope in motivating museum-goers to take a more positive and proactive approach to the future. To find out what the public thinks about museums and hope, we asked a series of … -
Botting: Methodology—A 2024 Annual Survey of Museum-Goers Data Story
Unfortunately, sometimes malicious web-crawlers comb social media for online surveys, spamming them with fake responses. These fake respondents or “bots” use automated tools to complete surveys many, many times and often ve… -
Imaginative Learning in Museums, Part 2—Enthusiasm and Resistance: A 2024 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Tag: annual survey of museum-goers
Upcoming Events
-
Museum Digital Summit
Event Date:Presented by: MuseumNext -
Environmental Monitoring for Collections of All Sizes
Event Date:Presented by: C2C Care/FAIC -
Digital Innovations in Collections Stewardship and Access at Jewish Museums
Event Date:Presented by: American Alliance of Museums -
2026 Cultural Governance & Leadership Series
Event Date:Presented by: American Public Gardens Association
Latest Stories from AAM
March Advocacy Alert: Take Action in Support of Museum Funding, GAO Report on Museum Facilities Released and more
Category:
Advocacy Alert
Advocacy Alert – March 11, 2026 In this Alliance Advocacy Alert: Take Action: …
What do Hollywood and Museums have in common? They are America’s greatest storytellers
Category:
Center for the Future of Museums Blog
The lastest data from the Annual Survey of Museum-Goers shows that trust in museums is …
Learning from History: Museum Heroes in the Archives
Category:
Center for the Future of Museums Blog
Powerful stories about the past can inspire positive action in the future. In the wake of …