annual survey of museum-goers – Page 5 – American Alliance of Museums

Growing Audiences with the Annual Survey of Museum-Goers

By Rebecca Gilliam

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …

Latest Stories from AAM

Affinity Community Town Hall On-Demand Program

On-Demand Programs

The American Alliance of Museums is launching new affinity communities in 2026! Organized …

Gettin’ To Know You: The Art of Networking

On-Demand Programs

As museums and public history organizations navigate tightening budgets, political …

Scholarship Opportunity! Learn Museum Foresight

Center for the Future of Museums Blog

I am happy to announce that applications are now open for the CFM Foresight Scholarship, …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.