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Evaluating the Impact of Augmented and Virtual Reality
“I am perfectly astonished at the effect.” “The thrilling scenes therein depicted are beyond description.” “It is true and really wonderful.” These are reactions from visitors to the Chicago Fire Cyclorama, who, in 1892, were captivated by … -
4 Ways Museums Can Successfully Leverage Digital Content and Channels during Coronavirus (COVID-19)
In the age of coronavirus (COVID-19), museums are facing unprecedented difficulties and uncertainty. In the past weeks, three-quarters of museums have shut down, starting with behemoths like the Metropolitan Museum of Art, Museum of Fine … -
The Spaceship Solution: How museums can use experimental technology to solve problems
Picture this: children and adults alike standing on the grounds of a museum on an early winter morning, sipping hot cocoa. Their eyes reach upward as they watch a three-foot spaceman created by the hands of an artist for this sole mission, …
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Upcoming Events
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Beyond the Gallery: New Ways to Connect with Communities
Event Date:Presented by: Ohio Museums Association -
Reframing Leadership: A Leader-as-Coach Model for Museums
Event Date:Presented by: New England Museum Association and American Alliance of Museums
Latest Stories from AAM
Uncertain Times and Museums: A 2026 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …
AAM Statement on the 2026 Midterm Elections
Category:
Press Release
The American Alliance of Museums looks forward to working with the newly elected Congress …
Museum Visitors Are Changing. Here Are 6 Things the Data Tells Us.
Category:
Alliance Blog
What do your visitors value—and what keeps them coming back? Every year, AAM and …