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Visitation Recovery Trends from the Pandemic: A 2025 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Following the Attendance Numbers: A Q&A with Angie Judge
Every so often, a new museum is announced, its size in the hundreds of thousands of square feet, its cost in the millions, and its interior and exterior spaces imagined in visionary drawings featuring galleries filled with collections and … -
Repeat Visitation at Museums: A 2024 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Visitation Recovery Trends from the Pandemic: A 2024 Annual Survey of Museum-Goers Data Story Update
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Say Cheese! A Candid Snapshot of the Museum Sector
Last month AAM released the results of our fifth “snapshot” survey of the field. These snapshots, which started as a means of checking in on museums and museum workers during COVID shutdown, now help us track recovery and continued … -
The Fixer Upper Effect: Waco museums enjoy the ride (and try to learn the deeper meaning)
It’s Monday, November 5, at 1:01 pm. I’m headed to a meeting in downtown Waco, Texas. As I drive by The Silos, a retail space developed by Fixer Upper stars Chip and Joanna Gaines, I am amazed to see the crowds standing in line to get in. …
Tag: attendance
Upcoming Events
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Creative Museums Summit
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Insights into Making Museum Career Moves
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Latest Stories from AAM
October Monthly Advocacy Alert: Government Shutdown, Save the Date for Museums Advocacy Day, and more
Advocacy Alert – October 17, 2025 In this Alliance Advocacy Alert: Government …
K-12 STEM Education, Museums, and Perceived Curricular Gaps: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
Measuring What Matters: Vital Signs for Museums
Category:
Alliance Blog
More numbers don’t equal more insight. If your dashboard feels more like a data dump than …