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Visitation Recovery Trends from the Pandemic: A 2025 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Following the Attendance Numbers: A Q&A with Angie Judge
Every so often, a new museum is announced, its size in the hundreds of thousands of square feet, its cost in the millions, and its interior and exterior spaces imagined in visionary drawings featuring galleries filled with collections and … -
Repeat Visitation at Museums: A 2024 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Visitation Recovery Trends from the Pandemic: A 2024 Annual Survey of Museum-Goers Data Story Update
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Say Cheese! A Candid Snapshot of the Museum Sector
Last month AAM released the results of our fifth “snapshot” survey of the field. These snapshots, which started as a means of checking in on museums and museum workers during COVID shutdown, now help us track recovery and continued … -
The Fixer Upper Effect: Waco museums enjoy the ride (and try to learn the deeper meaning)
It’s Monday, November 5, at 1:01 pm. I’m headed to a meeting in downtown Waco, Texas. As I drive by The Silos, a retail space developed by Fixer Upper stars Chip and Joanna Gaines, I am amazed to see the crowds standing in line to get in. …
Tag: attendance
Upcoming Events
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Understanding the US History Workforce
Event Date:Presented by: American Association for State and Local History (AASLH) -
A Personal Tour of TrendsWatch 2026
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Introduction to the AASLH Awards Program
Event Date:Presented by: American Association for State and Local History (AASLH) -
Making the Case: Story + Data Advocacy for Museums
Event Date:Presented by: Ohio Museums Association
Latest Stories from AAM
Trust and Responsibility to Community, Part Two: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
Beyond the Ask: Securing the Future with Community-Centric Fundraising
Category:
Center for the Future of Museums Blog
This year’s TrendsWatch examines changes reshaping philanthropy. While charitable …
Introducing the 2026 Edition of TrendsWatch
Category:
Center for the Future of Museums Blog
It’s the start of a new year, and that means a new edition of AAM’s annual forecasting …