baltimore museum of art – American Alliance of Museums

Museum-Healthcare Partnerships: A Growing Initiative

By Terrie Nolinske

With increasing frequency, museums and cultural institutions are becoming trusted sources for information on health. Leveraging their reputation for credible information, and their ability to promote well-being through education and …
The Best Museum Bathrooms, According to Museum People

By Joseph O'Neill

When you think of all the memorable, thoughtfully designed spaces in museums, the bathrooms may not be the first thing that come to mind. They aren’t usually considered the feather in an architect’s cap, and they can often feel more like a …
How Volunteer Programs Are Embracing Diversity, Equity, Accessibility, and Inclusion

By Elisa Kosarin, CVA

One of the most powerful ways for the public to engage with museums is not as visitors. It’s as volunteers. Here’s why: the volunteer experience is direct and immediate. Volunteers spend extensive time within their chosen museums, getting …
Diving Deeper into Truth, Trust, and Fake News

By Mickey Maley and Alexandra Weyer

In this series of posts, EdCom’s Trends Committee is taking a deeper look at emerging phenomena identified in the 2019 edition of TrendsWatch from the Center for the Future of Museums. Previously in the series, they explored how the push …

Latest Stories from AAM

AAM Statement on the 2026 Midterm Elections

The American Alliance of Museums looks forward to working with the newly elected Congress …

Museum Visitors Are Changing. Here Are 6 Things the Data Tells Us.

What do your visitors value—and what keeps them coming back? Every year, AAM and …

Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences

For decades, the traditional museum model was simple: charge an entry fee, offer an …

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