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For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies
The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to the idea? How can I get my colleagues on board? … -
Forming a Cultural Alliance through the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Lessons in Cross-Cultural Partnerships for Mid-Sized Museums
On paper, the relationship between Columbus Museum of Art (CMA) and the Dordrecht Museum in the Netherlands looks like a typical museum partnership. For our recent exhibition Life in the Age of Rembrandt: Dutch Masterpieces from the …
Tag: columbus museum of art
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Developing Cohesive Teams
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Museums & Social Media Summit
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Demystifying Accreditation Webinar
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MuseumNext Forecast Summit
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Latest Stories from AAM
Mining the 2025 Annual National Snapshot of US Museums
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Center for the Future of Museums Blog
How do doctors assess your health? Asking how you feel is important, but objective, …
2025 Annual National Snapshot of United States Museums
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Research and Reports
About the Report The 2025 Annual National Snapshot of United States Museums survey, …
National Survey Reveals Alarming Downturn: Museums Face Worst Financial Outlook Since Pandemic
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Press Release
For Immediate Release Arlington, VA–The American Alliance of Museums (AAM), the only …