columbus museum of art – American Alliance of Museums

For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies

By Elizabeth Bolander

The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to the idea? How can I get my colleagues on board? …
Forming a Cultural Alliance through the Annual Survey of Museum-Goers

By Megan Wood & Cindy Foley

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …
Lessons in Cross-Cultural Partnerships for Mid-Sized Museums

By Nannette V. Maciejunes

On paper, the relationship between Columbus Museum of Art (CMA) and the Dordrecht Museum in the Netherlands looks like a typical museum partnership. For our recent exhibition Life in the Age of Rembrandt: Dutch Masterpieces from the …

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Take Action to Protect the Independence of the Smithsonian Institution and America’s Museums

Advocacy Alert – July 20, 2026 AAM statement on the independence of the Smithsonian …

AAM Statement on the Independence of the Smithsonian and America’s Museums

The American Alliance of Museums condemns the Administration’s continued attacks on the …

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