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For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies
The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to the idea? How can I get my colleagues on board? … -
Forming a Cultural Alliance through the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Lessons in Cross-Cultural Partnerships for Mid-Sized Museums
On paper, the relationship between Columbus Museum of Art (CMA) and the Dordrecht Museum in the Netherlands looks like a typical museum partnership. For our recent exhibition Life in the Age of Rembrandt: Dutch Masterpieces from the …
Tag: columbus museum of art
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Latest Stories from AAM
Advocacy 101: Getting to know the basics
Category:
On-Demand Programs
Interested in getting started in advocacy but don’t know where to begin? Do you wonder if …
Museums in a Climate of Change: Insights from the Anchorage Museum’s Chatter Marks Podcast Series
Category:
Center for the Future of Museums Blog
I’m a huge fan of museum podcasts, with about a dozen in my current feed. Recently, …
Visitation Recovery Trends from the Pandemic: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …