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Peering into Percentages: A Q&A with Susie Wilkening
Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is a person behind that figure, working hard to … -
How Mia’s new strategy uses data to create personalized visitor experiences
Clare Regan is the Audience Insight Analyst at the Minneapolis Institute of Art (Mia). This is the second article in a series we are presenting on how Mia has expanded its audience. Last month, the Minneapolis Institute of Art (Mia) talked …
Tag: data analysis
Upcoming Events
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Making the Case: Story + Data Advocacy for Museums
Event Date:Presented by: Ohio Museums Association -
Revisiting Basic Condition Reporting: Updated Insights and Digital Methods
Event Date:Presented by: FAIC/C2C Care -
Museum Wellness Summit
Event Date:Presented by: MuseumNext -
Capturing Feedback from Visitors in Museum Spaces
Event Date:Presented by: American Alliance of Museums
Latest Stories from AAM
Trust and Responsibility to Community, Part Two: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
Beyond the Ask: Securing the Future with Community-Centric Fundraising
Category:
Center for the Future of Museums Blog
This year’s TrendsWatch examines changes reshaping philanthropy. While charitable …
Introducing the 2026 Edition of TrendsWatch
Category:
Center for the Future of Museums Blog
It’s the start of a new year, and that means a new edition of AAM’s annual forecasting …