data analysis – American Alliance of Museums

Peering into Percentages: A Q&A with Susie Wilkening

By Adam Rozan

Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is a person behind that figure, working hard to …
How Mia’s new strategy uses data to create personalized visitor experiences

By Clare Regan

Clare Regan is the Audience Insight Analyst at the Minneapolis Institute of Art (Mia). This is the second article in a series we are presenting on how Mia has expanded its audience. Last month, the Minneapolis Institute of Art (Mia) talked …

Latest Stories from AAM

Mining the 2025 Annual National Snapshot of US Museums

Center for the Future of Museums Blog

How do doctors assess your health? Asking how you feel is important, but objective, …

2025 Annual National Snapshot of United States Museums

Research and Reports

About the Report The 2025 Annual National Snapshot of United States Museums survey, …

National Survey Reveals Alarming Downturn: Museums Face Worst Financial Outlook Since Pandemic

For Immediate Release Arlington, VA–The American Alliance of Museums (AAM), the only …

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