data analysis – American Alliance of Museums

Peering into Percentages: A Q&A with Susie Wilkening

By Adam Rozan

Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is a person behind that figure, working hard to …
How Mia’s new strategy uses data to create personalized visitor experiences

By Clare Regan

Clare Regan is the Audience Insight Analyst at the Minneapolis Institute of Art (Mia). This is the second article in a series we are presenting on how Mia has expanded its audience. Last month, the Minneapolis Institute of Art (Mia) talked …

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Trust and Community Responsibility, Part One: A 2025 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …

January Advocacy Alert: Last Chance to Register for Museums Advocacy Day, NEA and NEH Funding Bill Approaches the Finish Line, and more

Advocacy Alert – January 9, 2026 In this Alliance Advocacy Alert: Last Chance to …

Welcome to TrendsWatch: Questioning Assumptions

Museum Magazine

“The problem with assumptions is that we believe they are the truth.” — Miguel Angel …

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