design thinking – American Alliance of Museums

N’Sync: Aligning Expectations During an Exhibition Design Project

By David Whitemyer, AIA

According to Google, pop star Justin Bieber is attributed with the quote, “Two people can look at the same thing and see it differently.” It seems more like something Heraclitus or another philosopher might’ve said. Stephen Covey wrote in …

Latest Stories from AAM

Trust and Responsibility to Community, Part Four: A 2025 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …

Becoming a Museum Leader: Perspectives from Gen Z and Millennials

Center for the Future of Museums Blog

One of the chapters in this year’s TrendsWatch is on the Looming Leadership Crisis. If …

Five Ways to Get Started with Accessibility When You Feel Stuck

When I started in museums, it wasn’t my plan to work in museum education and customer …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.