front-end research – American Alliance of Museums

For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies

By Elizabeth Bolander

The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to the idea? How can I get my colleagues on board? …

Latest Stories from AAM

How Closing Perception Gaps Can Depolarize Issues and Motivate Action

When designing exhibitions, museums try to create experiences that expand visitors’ …

Unlocking Teen Genius: A New Toolkit for Museums Designing the Future

Center for the Future of Museums Blog

When the Center for the Future of Museums imagines the cultural institution of tomorrow, …

When Cultural Institutions Are Targeted: Global Lessons for Resilience

Center for the Future of Museums Blog

While we can’t predict the future, we can explore ways it may unfold by looking at …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.