front-end research – American Alliance of Museums

For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies

By Elizabeth Bolander

The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to the idea? How can I get my colleagues on board? …

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“The problem with assumptions is that we believe they are the truth.” — Miguel Angel …

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