high museum of art – American Alliance of Museums

Embracing Community, Building Membership: Reversing the Decline in Lower-Level Giving

By Anne Bergeron

Recent news from the world of US philanthropy is both optimistic and concerning. On the plus side, according to Giving USA’s 2026 report, a record $617.2 billion was donated to various charitable causes last year, reflecting a 5.7 percent …
Earth Works: Establishing a Green Team at Your Museum

By Ivey Rucket

“People don’t have to do heroic things. Very few of us can do heroic things. But we can do little things. And at certain points in history, millions of those little things accumulate and you have a movement, and you have power, and …
Family Interactive Spaces: Are They Necessary or Just Nice?

By Julia Forbes and Marianna Adams

Cultivating a strong family audience is critical for museums, and as practitioners we use many different strategies to do this, including special family days and festivals, workshops, tours, backpacks, gallery guides, labels, in-gallery …
A Museum ‘Dating’ App Helps Visitors Fall in Love with Art

By Julia Forbes and Ivey Rucket

As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to engage the public with our newly installed galleries. …

Latest Stories from AAM

Museum Visitors Are Changing. Here Are 6 Things the Data Tells Us.

What do your visitors value—and what keeps them coming back? Every year, AAM and …

Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences

For decades, the traditional museum model was simple: charge an entry fee, offer an …

Glitter and Grit: Exhibition Critique

Exhibition Journal

This critique first appeared in the journal Exhibition (Fall 2026) Vol. 45 No. 2 and is …

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