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Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences
For decades, the traditional museum model was simple: charge an entry fee, offer an annual membership packed with transactional perks, and rely on major donors to bridge the financial gap. Today, Generation Z (those born between 1997 and … -
Membership Isn’t the Top of the Mountain
Eric Bruce is the Head of Visitor Experience at the Minneapolis Institute of Art (Mia). This is the third article in a series we are presenting on how Mia has expanded its audience. In this series of posts about the Minneapolis Institute …
Tag: membership
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AAM Statement on the 2026 Midterm Elections
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Press Release
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Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences
Category:
Alliance Blog
For decades, the traditional museum model was simple: charge an entry fee, offer an …