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Membership Isn’t the Top of the Mountain
Eric Bruce is the Head of Visitor Experience at the Minneapolis Institute of Art (Mia). This is the third article in a series we are presenting on how Mia has expanded its audience. In this series of posts about the Minneapolis Institute …
Tag: membership
Latest Stories from AAM
AAM Supports Congressional Action to Protect the Smithsonian’s Independence
Category:
Press Release
The American Alliance of Museums (AAM) endorses The Smithsonian Integrity and …
Demographics of US Museum-Goers: 2026 Update
Category:
Alliance Blog
This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …
Embracing Community, Building Membership: Reversing the Decline in Lower-Level Giving
Category:
Alliance Blog
Recent news from the world of US philanthropy is both optimistic and concerning. On the …