Reports – American Alliance of Museums

Stand for Your Mission

By Robert Stein

Every nonprofit has its own unique history, culture, and mission, and, therefore, its own view regarding advocacy. But, no matter where you are on the continuum—from doing no advocacy to doing a lot—the path toward greater impact through …
Building the Future of Education

By Elizabeth Merritt

Click to Download the Report In September 2013, over four dozen educational policy experts, practitioners, funders, education innovators, reformers, student activists and others shaping the conversation about U.S. education converged on …

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AAM Statement on the 2026 Midterm Elections

The American Alliance of Museums looks forward to working with the newly elected Congress …

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What do your visitors value—and what keeps them coming back? Every year, AAM and …

Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences

For decades, the traditional museum model was simple: charge an entry fee, offer an …

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