team norms – American Alliance of Museums

Restarting Teams to Restart Museums

By Jennifer Martin

As we develop strategies and protocols that will allow us to safely reopen our museums, we’re faced with a glut of new challenges to consider: How can we welcome members and visitors back? Will we have to limit our visitor capacity? Will …

Latest Stories from AAM

Demographics of US Museum-Goers: 2026 Update

This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …

Embracing Community, Building Membership: Reversing the Decline in Lower-Level Giving

Recent news from the world of US philanthropy is both optimistic and concerning. On the …

Museums & Public Opinion 2026 Report

Research and Reports

The message from the American public is clear: museums matter. Americans overwhelmingly …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.