thanksgiving point – American Alliance of Museums

Using Local Data to More Fully Understand the Visitor Experience During COVID

By Kari Ross Nelson & Stephen Ashton, Ph.D.

At Thanksgiving Point Institute—a farm, garden, and museum complex in Lehi, Utah—we’ve been wondering how visitor agendas are changing during the current health crisis. Understanding visitor motivations informs our efforts to be inclusive …

Latest Stories from AAM

How Museums Can Resist Censorship

Center for the Future of Museums Blog

As the National Coalition Against Censorship (NCAC) points out, “every generation of …

The Audience Engagement Tool Hiding in Plain Sight

Museum marketing and communications teams face a familiar challenge in a cultural …

August Advocacy Alert: Save the Date Museums Advocacy Day 2027, Take Action, Appropriations, and more

Advocacy Alert – July 31, 2026 In this Alliance Advocacy Alert: Webinar: What It’s Like …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.