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Trust and Responsibility to Community, Part Two: A 2025 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
Trust and Community Responsibility, Part One: A 2025 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research … -
The Messy and Vulnerable Truth about Trust and Museums
You could almost hear the cheers across the museum field early in March when Colleen Dilenschneider’s email hit inboxes announcing that “More People Trust Museums Now Than Before the Pandemic.” The numbers are compelling—nearly 75 … -
What Does it Mean to Trust a Museum?
Last September, AAM released Museums and Trust 2021, a survey that measured how museums were performing during a time of record public distrust in a wide range of institutions, from news outlets to the government. As with any good … -
What Does It Mean to be Trustworthy?
On September 30, the Alliance released Museums and Trust 2021, the latest research to measure public trust in US museums. It was reassuring, though not surprising, that the results confirm museums continue to be highly trusted. However, … -
Exploring Museums and Trust 2021
The 2019 edition of TrendsWatch took a deep dive into the topic of trust, summarizing the global “trust deficit” and its effect on society. The subject was of particular importance to museums because, as a sector, museums had bucked that … -
With Their Subject Matter in the Crosshairs, What Should Museums Do?
My parents were part of the generation that fought and won World War II. As their children, it was common for us to ask them, “What did you do during the war?” We wanted to be reassured they had stood up and done the right thing when it … -
Explore How Museums Can Rebuild Public Trust
Would you like to explore how museums can use their superpower of trust? This new video and discussion guide about “Truth, Trust, and Fake News”—the first chapter in CFM’s TrendsWatch 2019—is designed for use by museum studies programs, … -
TrendsWatch 2019: Truth, Trust, and Fake News
This is one of the five trends from the 2019 TrendsWatch. Click here to read more about the full report. “Trust is the foundation of society. Where there is no truth, there can be no trust, and where there is no trust, there can be no … -
New Economic Models for Field Wide Research
On my desk is a report from Reach Advisors’ Museums R+D membership program. It’s on museums and trust. Before I opened the report, the latest data I had on this critical subject was a survey about public attitudes toward museums that AAM …
Tag: Trust
Upcoming Events
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Making the Case: Story + Data Advocacy for Museums
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Revisiting Basic Condition Reporting: Updated Insights and Digital Methods
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Museum Wellness Summit
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Capturing Feedback from Visitors in Museum Spaces
Event Date:Presented by: American Alliance of Museums
Latest Stories from AAM
Trust and Responsibility to Community, Part Two: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
Beyond the Ask: Securing the Future with Community-Centric Fundraising
Category:
Center for the Future of Museums Blog
This year’s TrendsWatch examines changes reshaping philanthropy. While charitable …
Introducing the 2026 Edition of TrendsWatch
Category:
Center for the Future of Museums Blog
It’s the start of a new year, and that means a new edition of AAM’s annual forecasting …