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Curiosity: A Primer
In the museum field, we sometimes talk about how we are in the “curiosity business.” Yet even still, it often feels that our field perceives nurturing curiosity as “nice” work, rather than “necessary” … -
Transforming Data into Stories with the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Forming a Cultural Alliance through the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Using the Annual Survey of Museum-Goers as a Catalyst for Change
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Growing Audiences with the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …
Tag: wilkening consulting
Upcoming Events
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Understanding the U.S. History Workforce
Event Date:Presented by: American Association for State and Local History (AASLH) -
TrendsWatching: To Live or Die in AI Webinar
Event Date:Presented by: American Alliance of Museums -
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Latest Stories from AAM
Museum Visitors Are Changing. Here Are 6 Things the Data Tells Us.
Category:
Alliance Blog
What do your visitors value—and what keeps them coming back? Every year, AAM and …
Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences
Category:
Alliance Blog
For decades, the traditional museum model was simple: charge an entry fee, offer an …
Glitter and Grit: Exhibition Critique
Category:
Exhibition Journal
This critique first appeared in the journal Exhibition (Fall 2026) Vol. 45 No. 2 and is …