Audience Engagement & Visitor Experience
At the core of museums’ unique purpose is creating an inspiring, enlightening, and profound experience for members of the public. The disciplines of audience engagement and visitor experience focus on this objective, examining how visitors can feel welcomed and stimulated at every step of their journeys.
New Museum Junction Community for Audience Research!
Are you a museum professional working in audience research and evaluation?
AAM’s Museum Junction, our online hub of over 50,000 museum professionals, has a specific community for those working in or interested in all facets of audience research to connect, share ideas, and swap advice with peers across the field.
This AAM Membership benefit is available to anyone through 2023.
Museum leaders today are looking for strategies to better reach new audiences and address changes in the leisure preferences of existing audiences. Finding approaches to help ensure the long-term success of your museum is no easy matter.
Building Audiences brings together thought leadership, evidence-based research, case studies, and lessons learned to help you align your organization around effective practices for knowing and better engaging your visitors.
Watch & Talks
Use these Watch & Talks to facilitate a discussion at your museum about building audiences. Watch & Talks include pre-recorded content and accompanying discussion guides.
Browse nine fact sheets with research, strategies, insights, and discussion questions on attracting new audiences from across the arts sector from museums, opera and ballet companies, and more.
Navigating Uncertain Times: A Scenario Planning Toolkit for the Arts and Culture Sector is designed to help arts organizations think through how to respond to various future conditions.
The Arts Organizations’ Early Response to COVID-19 Uncertainty: Insights from the Field report shares how the pandemic may shape the features of the arts in the early 2020s.
Become an AAM Member Today!
Instantly access dozens of audience engagement and visitor experience resources, plus thousands more on topics from education to strategic planning when you become an individual or museum member.