Watch this plenary talk by Elizabeth Merritt from the #AAMvirtual for the American Alliance of Museums. How will COVID-19 reshape the museum sector? Will museums of 2029 are significantly different than their pre-coronavirus kin? Join CFM director Elizabeth Merritt for a tour of potential post-pandemic futures, using this year’s forecasting report (TrendsWatch: The Future of Financial Sustainability) as a jumping-off point. As museums recover and rebuild, the ways they find to fund their operations will have a profound effect on their behavior. Now is a perfect time to stop and consider who values museums, and why, and how that funding aligns with the change museums want to make in the world.