An annual report is more than just a document; it’s a powerful engagement tool. It serves as a window into the museum’s soul, offering a transparent view of financial vitality, program vibrancy, and forward-looking vision. Annual reports serve a number of purposes, including to:

• Empower engagement. Annual reports are pivotal in forging strong connections with people close to the museum. They are not merely informative but can be used as strategic tools that offer insights into the museum’s operations and aspirations, catering to everyone from dedicated donors to the community at large.
• Build trust and credibility. These reports are the embodiment of your museum’s commitment to openness and integrity. They serve as a beacon of trust, reflecting your dedication to transparency and responsible stewardship.
• Attract new supporters. Annual reports do more than just recount past successes; they are a celebration of your collective journey and a rallying call for future collaborators. They spotlight the museum’s significant milestones and the profound impacts you’ve had on your community, inspiring others to join your cause.

Despite sharing these common goals, annual reports can come in many forms. Whether it’s the tactile feel of a printed report, the interactive nature of an online version, or the immersive experience of a video narrative, they should always aim to resonate with multiple audiences.

Crafting an annual report is a journey of reflection and aspiration. We’ve developed a template that encapsulates the essence of what an annual report can embody. It’s a starting point, a canvas awaiting your unique story.

Click here to download the Annual Report Template.