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What University Museum Educators Have Learned from the Pandemic
In this series of posts, EdCom’s Trends Committee is taking a deeper look at emerging phenomena identified in the 2021 edition of TrendsWatch from the Center for the Future of Museums. In this post, they survey university museums across … -
Family Interactive Spaces: Are They Necessary or Just Nice?
Cultivating a strong family audience is critical for museums, and as practitioners we use many different strategies to do this, including special family days and festivals, workshops, tours, backpacks, gallery guides, labels, in-gallery … -
With Strategic Focus, TikTok Creates New Opportunities for Cultural Institutions to Inspire Critical Thinking and Constructive Dialogue
In September of 2021, TikTok surpassed one billion users, making it the fastest-growing social media app. The video-sharing platform allows users to post short-form videos, which are then shared around the world by an algorithm that … -
Why I’m Going to Boston
“It’s so good to see you!” How much new meaning has that simple phrase taken on over the last two years? Last September I attended my only in-person conference since the beginning of the pandemic (the AASLH Annual Meeting in Little Rock, … -
What’s Your Sign?: Using Your Astrological Personality Traits to Plan Your AAM Annual Meeting Experience (Really!)
Attending a huge conference like the American Alliance of Museums Annual Meeting & MuseumExpo can be overwhelming! With the plethora of session and poster offerings and a limited amount of time, how can you tell what will be most … -
Recruiting Strategies: How to Find Community Members for Research Studies and More
Despite the ongoing effect of COVID-19 on museums’ daily operations, the national Measurement of Museum Social Impact (MOMSI) project has been forging ahead with thirty-eight museum participants since January 2021. The perseverance of the … -
How a Rapid-Response Pop-Up Inspired New Notions of Audience and Community
The events of 2020 and 2021 forced museums to innovate in ways and at a speed that would have been unthinkable prior. Our hope is that 2022 brings about a time of reflection, where we take the time to process what we created under … -
How the Greenwood Art Project United a Community in Reflection and a Vision for the Future
By 1921, the thriving Greenwood district of Tulsa, Oklahoma, had generated one billion dollars of collective wealth in today’s economic terms. Nicknamed “Black Wall Street” by W.E.B. DuBois, this neighborhood on the north side of the city … -
Catching Feelings for a Triceratops: How Live Theater in Museums Evokes Empathy in Visitors
An excited murmur can be heard throughout the audience as they await the show to begin. When we come together to watch a live performance we expect to be moved, to be transported out of the mundane of daily life and have our imaginations … -
Crafting a Post-Disaster Experience: How Visitor Experience Staff Have Adapted to the Pandemic
As a result of the COVID-19 pandemic, museums everywhere have become more people-centric. Top-line conversations have centered on the thoughts and feelings of our visitors as we have reopened under new safety standards and societal norms. …
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Latest Stories from AAM
Museums and Censorship: A 2026 Annual Survey of Museum-Goers Data Story
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Alliance Blog
This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …
Accessibility by Design: Empowering Staff for Human-Centered Change
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On-Demand Programs
What does it mean to build a truly human-centered museum? This webinar supports staff at …
October Advocacy Alert: Smithsonian Protection Bill, Member Week Advocacy Programming, and more
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Advocacy Alert
Advocacy Alert – October 2, 2026 In this Alliance Advocacy Alert: Smithsonian Protection …