Posts
Building Audiences
Converting Family into Fans: How the Contemporary Jewish Museum expanded its reach to a new audience.
This article originally appeared in the July/August 2017 issue of Museum magazine. Since its founding in 1984, the Contemporary Jewish Museum (CJM) had been in a 2,500-square-foot space in …
How Mia’s new strategy uses data to create personalized visitor experiences
Clare Regan is the Audience Insight Analyst at the Minneapolis Institute of Art (Mia). This is the second article in a series we are presenting on how Mia has expanded its audience. Last …
Mia’s new strategy navigates changing consumer expectations, focuses on long-term sustainability
Kristin Prestegaard is the Chief Engagement Officer at the Minneapolis Institute of Art (Mia). This is the first article in a series we are presenting on how Mia has expanded its audience. …
Ask, Don’t Guess: How a visitor-centered business model led to record-breaking attendance for a historic house in Oregon.
This article originally appeared in the May/June 2017 issue of Museum magazine. Built in 1914 by an influential Portland newspaper publisher, Pittock Mansion has a story similar to that of …
The Road to Results: Effective Practices for Building Arts Audiences
Delivered March 22, 2016, at the Building Arts Audiences: The Philadelphia Summit, Will Miller presents findings from the Wallace Foundation report, The Road to Results: Effective Practices …
Build Your Audience Through Strategic Organizational Alignment
Internationally renowned for his expertise in arts management, Michael Kaiser discusses the importance of organizational alignment around audience-building initiatives. Kaiser uses examples …
More than Just a Party: How the Isabella Stewart Gardner Museum Boosted Participation by Young Adults
This article originally appeared in the March/April 2016 issue of the Museum magazine. Many arts organizations face a similar challenge—declining participation by young adults. The …
The Millennial Museum
This article originally appeared in the March/April 2016 issue of the Museum magazine. Museums are finding new ways to engage young professionals, their future patrons—and donors. The group …
Embracing Millennial Perspectives
This article originally appeared in the March/April 2016 issue of the Museum magazine. What Millennials want from the museums that employ them, and why museums should care. It seems the …
Nine Effective Strategies of Audience Building
Lucas Held, Anne Bergeron and Beth Tuttle summarize The Wallace Foundation report, The Road to Results: Effective Practices for Building Arts Audiences, by Bob Harlow (2014, The Wallace …
Road to Results: Engage the Audience
This recorded webinar explores the final two practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences …
Road to Results: Know Your Audience
Delivered March 11, 2015, this webinar explores four of the nine practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building …