Building Audiences

More than Just a Party: How the Isabella Stewart Gardner Museum Boosted Participation by Young Adults

By Bob Harlow

This article originally appeared in the March/April 2016 issue of the Museum magazine. Many arts organizations face a similar challenge—declining participation by young adults. The National Endowment for the Arts’ 2012 Survey of Public …
The Millennial Museum

By Michael Cannell

This article originally appeared in the March/April 2016 issue of the Museum magazine. Museums are finding new ways to engage young professionals, their future patrons—and donors. The group met at the designated rendezvous: a pharaoh …
Embracing Millennial Perspectives

By Colleen Dilenschneider

This article originally appeared in the March/April 2016 issue of the Museum magazine. What Millennials want from the museums that employ them, and why museums should care. It seems the museum field is abuzz with insights on how to best …
Nine Effective Strategies of Audience Building

By Lucas Held, Anne Bergeron and Beth Tuttle

Lucas Held, Anne Bergeron and Beth Tuttle summarize The Wallace Foundation report, The Road to Results: Effective Practices for Building Arts Audiences, by Bob Harlow (2014, The Wallace Foundation), and Magnetic: The Art and Science of …
Road to Results: Engage the Audience

By American Alliance of Museums

This recorded webinar explores the final two practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Building In Learning, Preparing fo…
Road to Results: Know Your Audience

By American Alliance of Museums

Delivered March 11, 2015, this webinar explores four of the nine practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Recognizing When Change Is …
Road to Results: Align your Organization to Build Audiences

By American Alliance of Museums

This recorded webinar explores three of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Thinking through the Relationship, …
First Steps for Engaging New Audiences

By Bob Harlow

In the Wallace Foundation report The Road to Results: Effective Practices for Building Arts Audiences, (2014, The Wallace Foundation), Bob Harlow identifies and examines nine practices of arts organizations that successfully expanded …
Building Audience Engagement and Public Awareness through Crowdfunding

By American Alliance of Museums

Watch this recorded webinar to learn how the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more tha…
Magnetism and the Art of Engagement

By Anne Bergeron

This article originally appeared in the September/October 2013 edition of the Museum magazine. An excerpt from Magnetic The Art and Science of Engagement, The AAM Press, 2013. In the AAM book Magnetic: The Art and Science of …