The National Gallery of Art’s #MuseumFromHome Strategy: Social Media Gallery Tours
Ever since last week’s rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on …
4 Tips for Effectively Reaching Visitors with Disabilities
It’s been nearly three decades since the original Americans with Disabilities Act of 1990 was signed into law. Since the protective act was ratified, great strides have been made not just to prevent discrimination against people with …
What It Means to Be a University Museum in the Twenty-First Century
These days, when I stop by the café at the Chazen Museum of Art, I often find myself in conversation with my University of Wisconsin–Madison colleagues—students, staff, and professors from across the campus. I know that these informal …
Cravings Nourished: Museum experiences that elicit emotions
Today on the Alliance Blog, we’re featuring a post by a Social Media Journalist for AAM’s 2019 Annual Meeting & MuseumExpo. The application for this year’s Social Media Journalist opportunity, in San Francisco, is now open! See …
Curiosity About History is Growing Across Generations, a New Survey Finds
Conner Prairie, an AAM-accredited and Smithsonian Affiliate living history museum in Fishers, Indiana, is a unique historic place that inspires curiosity and fosters learning by providing engaging and individualized experiences for …
Social Media Can Transform Your Museum: An interview with Lanae Spruce
I’ll never forget the moment I began to understand the true power of social media. It was 2015 and I was working for a popular online feminist magazine. My job involved reading every one of the hundreds of Facebook comments that would pour …
Transforming Data into Stories with the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. …
Take a Look Around: A customer journey analysis of the museum store
Today’s successful museum operators are finding new ways to provide visitors with an active, interactive learning experience that recognizes personalized learning, social experiences, evolving technologies, and customer service. This …
For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies
The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to the idea? How can I get my colleagues on board? …
Belonging: Co-creating welcoming and equitable museums
“Can you describe a time you felt unwelcome or like you didn’t belong in a museum?” This question was posed during a recent conference call for the Facing Change Senior Diversity Fellows. As I listened to my distinguished colleagues …
