Posts
Building Audiences
Take a Look Around: A customer journey analysis of the museum store
Today’s successful museum operators are finding new ways to provide visitors with an active, interactive learning experience that recognizes personalized learning, social experiences, …
For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies
The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to …
Belonging: Co-creating welcoming and equitable museums
“Can you describe a time you felt unwelcome or like you didn’t belong in a museum?” This question was posed during a recent conference call for the Facing Change Senior Diversity Fellows. …
Forming a Cultural Alliance through the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …
Inclusion at the Heart of Well-Being
Conner Prairie’s focus on inclusion has led to community partnerships and programs that positively impact the well-being of its community. This article originally appeared in the …
Using the Annual Survey of Museum-Goers as a Catalyst for Change
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …
Growing Audiences with the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …
Searching for Truffles: History Nebraska is using curiosity to grow staff capacity and enrich the museum experience
This article originally appeared in the September/October 2019 issue of Museum magazine, a benefit of AAM membership. History Nebraska’s museum recently reopened following extensive …
Unlocking the Neuroscience of Visitor Experience
The act of understanding is fundamental to the museum experience. In visiting a museum, we come to understand the objects placed before us, along with the stories of their human pasts. So …
A Museum ‘Dating’ App Helps Visitors Fall in Love with Art
As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to …