-
Forming a Cultural Alliance through the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Inclusion at the Heart of Well-Being
Conner Prairie’s focus on inclusion has led to community partnerships and programs that positively impact the well-being of its community. This article originally appeared in the November/December 2019 issue of Museum magazine, a benefit … -
Using the Annual Survey of Museum-Goers as a Catalyst for Change
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Growing Audiences with the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Searching for Truffles: History Nebraska is using curiosity to grow staff capacity and enrich the museum experience
This article originally appeared in the September/October 2019 issue of Museum magazine, a benefit of AAM membership. History Nebraska’s museum recently reopened following extensive infrastructure renovations. Prior to the renovations, … -
Unlocking the Neuroscience of Visitor Experience
The act of understanding is fundamental to the museum experience. In visiting a museum, we come to understand the objects placed before us, along with the stories of their human pasts. So too is understanding a key to creating these … -
A Museum ‘Dating’ App Helps Visitors Fall in Love with Art
As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to engage the public with our newly installed galleries. … -
Attracting Visitors with User-Generated Content
If I ever find myself with a few hours to spare, there’s no place I’d rather be than a museum. Visiting a new exhibit fills me with exhilaration, perspective, and knowledge. But in North America today, there are a large number of people … -
The Fixer Upper Effect: Waco museums enjoy the ride (and try to learn the deeper meaning)
It’s Monday, November 5, at 1:01 pm. I’m headed to a meeting in downtown Waco, Texas. As I drive by The Silos, a retail space developed by Fixer Upper stars Chip and Joanna Gaines, I am amazed to see the crowds standing in line to get in. … -
Why the Tenement Museum Launched a Podcast
Earlier this year, I gave the keynote speech at the annual conference of the Council of American Jewish Museums. The theme of the conference (as well as the prompt I received for my remarks) was “The Creativity Challenge.” In my speech, I …
Building Audiences
Latest Stories from AAM
Trust and Community Responsibility, Part One: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
January Advocacy Alert: Last Chance to Register for Museums Advocacy Day, NEA and NEH Funding Bill Approaches the Finish Line, and more
Category:
Advocacy Alert
Advocacy Alert – January 9, 2026 In this Alliance Advocacy Alert: Last Chance to …
Welcome to TrendsWatch: Questioning Assumptions
Category:
Museum Magazine
“The problem with assumptions is that we believe they are the truth.” — Miguel Angel …