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60 Ideas in 60 Minutes: Be the Change You Wish to See

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museum professionals must understand fundraising to create and sustain value for their communities. Using …

What’s the Connection Between Financial Capital and Museum Education?  

In this series of posts, EdCom’s Trends Committee is taking a deeper look at emerging phenomena identified in the 2020 edition of TrendsWatch from the Center for the Future of Museums. In …

Running with Scissors (and a Mask!): COVID-19 Responses at Old Salem Museums & Gardens

Just as flexible buildings can withstand hurricane-force winds and earthquakes, flexible institutions can withstand monumental challenges like a global pandemic. Because of our four years …

Attracting Charitable Giving through Education Programs

In this series of posts, EdCom’s Trends Committee is taking a deeper look at emerging phenomena identified in the 2020 edition of TrendsWatch from the Center for the Future of Museums. In …

How Museums Can Generate Revenue Through Digital Content and Virtual Experiences

Ever since the COVID-19 pandemic forced museums of all kinds to close their doors, many have responded by shifting their attention to engaging audiences through virtual and remote channels. …

Highlighting Museums on #GivingTuesdayNow

With #GivingTuesdayNow taking place May 5, as an emergency COVID-19 edition of the annual fundraising event, we wanted to highlight the great work of museums across the country and share …

TrendsWatch: Building Financial Resilience in a Time of Crisis

  Support Free COVID-19 Resources for the Field: The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. The Center for the Future …

4 Tips for Effectively Reaching Visitors with Disabilities

It’s been nearly three decades since the original Americans with Disabilities Act of 1990 was signed into law. Since the protective act was ratified, great strides have been made not just …

Funding for Creative Aging Programs

Without exception, the idea of initiating creative aging projects and programs at our museums is a very attractive one, but finding support to launch such efforts is another matter …

Philanthropy and Creative Aging

Philanthropy is often thought of as the giving of money to some cause, in our case to our museums. But in essence philanthropy is a human resource, and as such it should be viewed from …

The Best Museum #GivingTuesday Campaigns of 2019

GivingTuesday is a “global generosity movement” originally founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. Every year, the Tuesday …

Toxic Philanthropy

We live in a time in which the public is hyper sensitive to the ethics of where money comes from, and where it goes. As I observed in TrendsWatch 2015, nonprofits don’t get a free pass in …
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CARE-apy: Psychological Science and the Visitor Experience

Category: On-Demand Programs: Audience Research & Evaluation
When visitors leave a museum, in what ways are they different than when they walked in? What intellectual connections did visitors make with the ideas and artifacts with which they …

Changing Expectations, Changing Experiences: Cultural Audiences in the Post‐pandemic World

Category: On-Demand Programs: Engaging Audiences
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Audience attitudes towards culture—including basic assumptions about what constitutes a cultural …

Three Models for Bridging Wellness and Museums

Category: On-Demand Programs: Engaging Audiences
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museums are bridging into and out of health and wellness spaces. Gain a theoretical base, practical …

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