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Explore dozens of articles, member resources, and On-Demand Programs on financial sustainability in museums.

Applying Art History to Workplace Safety: Saving Lives and Growing Revenue at the Toledo Museum of Art

Over the course of its distinguished 120-year history of art education, the Toledo Museum of Art (TMA) has offered classes that extend beyond simple drawing and painting into topics ranging …

Measuring Social Impact for Financial Sustainability

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. This session will unpack one museum’s journey to articulate and measure their social impact. …

NHM reveals economic benefits of digitising 80 million objects

The Natural History Museum aims to digitise 80 million objects in its collection, revealing that the economic benefits of digitisation are 'at least ten times greater than the c…

#AAM2021 Elevate Stage Session: Resilient Together, Philanthropy in Museums

Confronted with the global pandemic, individual and institutional philanthropy has been responsive, engaged, and nimble. What role can philanthropy play in helping museums to recover and …

From Preservation to Participation: The Journey of Sandy Spring Museum

Many museums think that serving the needs of more ethnically diverse constituents will lose them “traditional” audience and supporters, but at Sandy Spring Museum (SSM), we’ve found just …

What’s the Connection Between Financial Capital and Museum Education?  

In this series of posts, EdCom’s Trends Committee is taking a deeper look at emerging phenomena identified in the 2020 edition of TrendsWatch from the Center for the Future of Museums. In …

Online and the Bottom Line

This article originally appeared in the May/June 2021 issue of Museum magazine, a benefit of AAM membership. The California Academy of Sciences focused on digital fundraising in the age of …

Forecasting the Future of Financial Sustainability Webinar

As museums navigate the financial crisis precipitated by COVID-19, leaders need to craft short-term strategies for survival, as well as long-term strategies succeeding in the post-COVID …

How museums can ethically invest their money

The top 45 museums in the US hold endowments of more than $40bn in aggregate. Unfortunately, [most] museums are invested in the very same types of companies—tobacco, weapons …

Monthly Subscriptions Make Membership Easy to Say Yes To

As cultural organizations continue to face declining membership and significant lost revenue during the pandemic, many are seeking ways to engage new audiences and retain existing members. …

Running with Scissors (and a Mask!): COVID-19 Responses at Old Salem Museums & Gardens

Just as flexible buildings can withstand hurricane-force winds and earthquakes, flexible institutions can withstand monumental challenges like a global pandemic. Because of our four years …
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