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Scrappy Ways to Get Your Museum in the News
For many museums—especially small- or medium-sized institutions where everyone wears multiple hats—a marketing department is a luxury, let alone dedicated media relations staff. For those without experience dealing with the press, the … -
Speaking the Audience’s Language: A Q&A with James Heaton
At some point in the pandemic, I was working on a project, and I needed a museum-based definition of a term relating to audience development and museum work. I started by flipping through a few books in my library, none of which had what I …
marketing strategies
Latest Stories from AAM
Leadership Succession Plans and Planning
Category:
On-Demand Programs
A succession plan is a key element of organizational risk management and sustainability …
Sharing a Museum Podcast: The Art Engager
Category:
Center for the Future of Museums Blog
Last fall I had the pleasure of meeting Claire Bown in Horsens, Denmark, where she was …
School’s in Session…in the Museum: A Four-Day Immersion in Museum-Based Learning
Category:
Museum Magazine
The New York Historical offers New York City sixth graders four full days of museum-based …