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Sea Change: Innovation transforms the link between museums and water

By Sarah Sutton Brophy and Elizabeth Wylie

This article originally appeared in the March/April 2014 issue of Museum magazine. A benefit of membership in AAM. “When we try to pick out anything by itself we find it hitched to everything else in the Universe.” – …
Homecoming: Shedd Aquarium refocuses on its native Great Lakes

By Elaine Ferrier

This article originally appeared in the March/April 2014 issue of Museum magazine. A benefit of membership in AAM. ON ONE FROSTY DAY in December 1929, the frozen shore of Lake Michigan buzzed with life. Thousands turned their collars …
Something Old, Something New: Green investments pay off for the historic Toledo Museum of Art.

By Stephanie Miller

This article originally appeared in the March/April 2014 issue of Museum magazine. A benefit of membership in AAM. While most new museum projects and additions incorporate energy-efficient strategies as part of the design, it is …
Why Field Trips Matter

By Jay P. Greene, Brian Kisida and Daniel H. Bowen

A new study shows visiting an art museum improves critical thinking skills and more. An excerpt from “The Educational Value of Field Trips,” originally published in Education Next, Winter 2014. This article originally appeared …
Point/Counterpoint

By Carl R. Nold and Susan Robertson

This article originally appeared in the January/February 2014 issue of Museum magazine. A benefit of membership in AAM. The concept of strategic planning has been integral to American business, government and, increasingly over the years, …
Museums in Good Health

By Charity Grimes Bauman and Richard V. Piacentini

The article originally appeared in the January/February 2014 issue of Museum magazine, a benefit of membership with the Alliance. An adapted excerpt from Museums On Call: How Museums Are Addressing Health Issues, a report from the American …
How to Build a Membership Program

By Suzette A. Sherman

This article originally appeared in the November/December 2013 edition of Museum magazine. Whether you’re working to reshape an existing membership program, starting a new one or breaking the traditional business model to invent …
Museums And Race

By American Alliance of Museums

This article originally appeared in the November/December 2013 edition of Museum magazine. It has been more than two decades since artist Fred Wilson “mined” the Maryland Historical Society. Digging through the attic and …
Join The Club: Museums develop new membership models

By Daniel Grant

This article originally appeared in the November/December 2013 edition of Museum magazine. For most museum visitors, traditional membership offerings work like this: You give more, you get more. There are basic memberships for individuals …
Babes in Arms: The Toledo Museum of Art reaches out to the very youngest visitors.

By Kathy Danko-McGhee

This article originally appeared in the September/October 2013 edition of the Museum magazine. Museums are often not considered the most baby-friendly places. With look-but-don’t-touch rules and sophisticated works of art, why would …