2024 Annual National Snapshot of United States Museums
About the Report The 2024 Annual National Snapshot of United States Museums survey, conducted by AAM and Wilkening Consulting, was fielded in August 2024. It tracked key metrics the Alliance began to collect in June 2020 to assess the …
Peering into Percentages: A Q&A with Susie Wilkening
Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is a person behind that figure, working hard to …
8 Steps for Growing Investable Assets
At Northern Trust, we understand the value of partnership and shared history. Like the American Alliance of Museums, we believe that a community of like-minded individuals and organizations can meaningfully change lives. That is why we …
2024 Museum Board Leadership: A National Report
Museum Board Leadership 2024: A National Report, conducted by AAM and Slover Linett at NORC with support from Northern Trust, serves as the second iteration of Museum Board Leadership 2017. The survey was fielded September 20 through …
Report: Cultural Institutions’ 2022-2023 Investment Policies, Practices, & Performance
Download the report Introduction In 2023, the American Alliance of Museums, Fiducient Advisors, and The Morton Arboretum conducted a national investment benchmarking study aimed at developing actionable, authoritative field insights into …
External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research …
Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story
There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit museums, others mean museums have more competition …
Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the incidence). Understanding these gaps (and where gaps …
Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story
It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…
A Toolkit to Measure Your Museum’s Social Impact
While social and community impact is increasingly viewed as central to museums’ missions as acknowledged in the Alliance’s most recent strategic framework, the issue of measuring that impact with a reliable and valid tool has been a …
