Tuesday, November 11, 2021 | 11:00am PT, 2:00pm ET
Intermediate Level
Presenter: Elena Villaespesa, Assistant Professor, School of Information, Pratt Institute, New York

Description: In this session, we will learn about the different user research and evaluation methods and tools that will help you to better understand your audiences and evaluate your museum’s digital programs. This workshop will share examples of the application of different methods and a case study about how to develop a user segmentation.

Registration closes at 11:59pm PT on November 10.

Click here to register!

The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.