Event Information
- Date(s): Thursday, October 22, 2026
- Time: 2:00 pm to 3:00 pm Eastern Time
- Location: Online
In this session, Emily Crowe will share her experiences working as the Social Media Specialist at the Smithsonian’s National Museum of Natural History. Using examples that cut across museum departments and subject matters, she will highlight how metrics can lead to fine-tuned digital strategy and how to utilize a museum’s access to niche topics to better build an engaged audience. The session will conclude with a Q&A.
Recording & Accessibility
The live webinar will be Closed Captioned (live participants can turn on CC).
This webinar will be recorded and posted on AAM’s website for members. A transcript will be included with the recording when it is available.
Speaker:
Emily Crowe is the Social Media Specialist at the Smithsonian’s National Museum of Natural History where she collaborates across the Museum to create scientifically accurate and engaging content for Instagram, Facebook, and LinkedIn. In her role, she creates a variety of media, including short-form video that utilizes the expertise of scientists, educators, and curators to share the wonders of the natural world. Since beginning at the Museum in 2023, her content has been viewed over 35 million times. She previously worked at the Kentucky Department of Tourism developing social media content, working with influencers, and showcasing the beauty of the Bluegrass State. Emily has a MAT in Museum Education from The George Washington University and a BA in History from Georgetown College.
This webinar is free for members!
- Login or create your profile at the Register button above.
- Confirm your contact details and proceed through the check out process. If you are an AAM member, you will not be charged. Nonmembers will be charged $40.
- After submitting your order, you will receive an order confirmation number – you are registered!
- You will receive both an order confirmation email from AAM and an invite containing the event details to add to your calendar.
If you have not received your confirmation email or invite, please check your email’s spam folder before reaching out to AAM.
The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.
Upcoming Events
-
AASLH-NCPH Joint Conference
Event Date:Presented by: American Association for State and Local History (AASLH)Providence, RI -
Transit Insurance in Practice for Traveling & Co‑Organized Exhibitions
Event Date:Presented by: American Alliance of Museums -
Digital Collections Summit
Event Date:Presented by: MuseumNext -
The Federal Grant Landscape: What Museums Need to Know
Event Date:Presented by: Ohio Museums Association
