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Three Core Values That Will Boost Your Museum Writing
Writing well is essential for communicating information in any field, especially in educational institutions like museums. However, with the wide range of roles museum professionals fill, it can be difficult to define what writing well … -
Peering into Percentages: A Q&A with Susie Wilkening
Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is a person behind that figure, working hard to … -
Define Museum: A Q&A with the Museum Glossary Project Team
One of my all-time favorite sayings is, “If you want to go fast, go alone; if you want to go far, go together,” which was the case with the Museum Marketing, Communications, & Audience Engagement Glossary project. In part one of this … -
Speaking the Audience’s Language: A Q&A with James Heaton
At some point in the pandemic, I was working on a project, and I needed a museum-based definition of a term relating to audience development and museum work. I started by flipping through a few books in my library, none of which had what I … -
6 Data-Tested Approaches to Building New Audiences
It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial welfare. Even for museums that receive plenty of … -
Museums Should Take Notes from Black Panther and Beyoncé: How to engage visitors in difficult discussions using popular media
These days, when museums make it into popular conversation it’s a cause for celebration in the community. As we face increasing competition for leisure time and new challenges in audience engagement due to emerging technologies and …
Tag: audience engagement
Upcoming Events
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Tools of Transformation 7: Regenerative Thinking and Living Metrics at the Irish Museum of Modern Art
Event Date:Presented by: The Climate Toolkit -
Collections Camp: Textiles
Event Date:Presented by: American Association for State and Local History (AASLH)Hartford, CT -
Museums & Public Programs Summit
Event Date:Presented by: MuseumNext
Latest Stories from AAM
A Foresight Take on Proposed Government Funding Regulations
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Center for the Future of Museums Blog
Two weeks ago, we took one (more) step towards a future in which the risks of government …
June Advocacy Alert: Proposed OMB Grant Rules, Appropriations on the move, and Invite Congress
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Advocacy Alert
Advocacy Alert – June 8, 2026 In this Alliance Advocacy Alert: Proposed OMB Rule …
Digital Innovations in Public Experiences at Jewish Museums
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On-Demand Programs
In this moderated discussion with two senior museum leaders working to reimagine a …