focus groups – American Alliance of Museums

For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies

By Elizabeth Bolander

The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to the idea? How can I get my colleagues on board? …

Latest Stories from AAM

Speculating on the Futures of Here

Center for the Future of Museums Blog

“I don’t exist in an after climate crisis—we know now that there is no after, only …

Talking to the Press: How to Excel as a Museum Spokesperson

A museum can spend years earning trust only to lose it in a single tense interview. If a …

American Alliance of Museums Partners with .ART Registry to Strengthen Digital Identity and Support the Museum Field

For Immediate Release ARLINGTON, VA & WASHINGTON, DC – The American Alliance of …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to our Newsletter!

Our weekly newsletter is packed with stories, resources, and information for museum people. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.