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Participation Over Perfection: Why Museum Brands Belong to Everyone
Your museum’s brand isn’t what you say about your institution. It’s the total experience people have when they visit—across every touchpoint, every day. Not just the exhibits and the gift shop, but the tone of your emails, how the … -
A Counterpoint to “Witch Kitsch”: Peabody Essex Museum’s New Salem Witch Trials Walking Tour
At 11:58 am, my finger hovered above the record button. I had set out on a hot August day to capture the noon bell chimes of the Immaculate Conception Church in downtown Salem, Massachusetts. My goal was to weave these ambient sounds into … -
The Peabody Essex Museum’s Climate + Environment Initiative Seeks to Create a Different Climate Future
As the director of an interactive art and nature space, I’ve included climate change as a topic in many shows and programs over the years. But until recently, I had convinced myself that focusing an entire exhibition on climate change … -
Unlocking the Neuroscience of Visitor Experience
The act of understanding is fundamental to the museum experience. In visiting a museum, we come to understand the objects placed before us, along with the stories of their human pasts. So too is understanding a key to creating these …
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Tracking Trust in Museums: 2026 Update
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
Mining the National Archives: New Exhibition Sparks Personalized Discovery with AI
Category:
Center for the Future of Museums Blog
CFM’s summer dive into artificial intelligence has included scenarios of potential …
From Fragmentation to Alignment: Project Management in Museums
Category:
On-Demand Programs
Project management in museums is often misunderstood as task tracking or administrative …