relationships – American Alliance of Museums

The Loyalty Equation: How to develop constituent relationships that deliver sustainable financial impact.

By Suzette A. Sherman

This article originally appeared in the May/June 2019 issue of Museum magazine, a benefit of AAM membership. “Loyalty is the gold standard for measuring the quality of a relationship.” —Frederick Reichheld, The Loyalty Effect Almost two …

Latest Stories from AAM

AAM Announces Latest Accreditation Awards: 33 Museums Achieve This Distinction

For Immediate Release Arlington, VA – The American Alliance of Museums (AAM), the …

Building a Foundation of Accessibility: Resources for Exhibition Professionals

Exhibition Journal

This article first appeared in the journal Exhibition (Fall 2025) Vol. 44 No. …

Affordability of Accessibility

Exhibition Journal

This article first appeared in the journal Exhibition (Fall 2025) Vol. 44 No. …

AAM Members get exclusive access to premium digital content including:

Featured articles from Museum magazine
Access to more than 1,500 resource listings from the Resource Center
Tools, reports, and templates for equipping your work in museums

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional? Yes No

Are you a current AAM member? Yes No

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.